Religion: Rinoti deity
First Appearance: Superman (vol. 1) #668 (Early Dec. 2007): "The Third Kryptonian, Part One: The Hunt"
Creators: Kurt Busiek, Rick Leonardi, Dan Green
Number of Appearances: 2
Note: god of Rinoti, incl. Amalak
Belborg is apparently a significant deity of the people of Rinoti. Most Rinoti were slaughtered generations ago by Kryptonian military forces led by Admiral Dru-Zod. Decades later, Belborg still retains significance for the most well known Rinoti survivor, the anti-Kryptonian crusader Amalak.
Amalak invoked the name of Belborg in Superman #668 (Nov. 2007) on page 19 (page 23 in the Superman: The Third Kryptonian trade paperback). On this page, Amalak and his starship crew are using scanners to remotely spy on Supergirl. In panel 4, Amalak expresses shock upon hearing Supergirl mention Kandor. Amalak says, "KANDOR?! By the Triple Shells of Belborg, have I found Kandor as well?! Oh, this is truly paradise. To have sought so long, to at last have my people's revenge on foul Krypton in my grasp--"
Amalak invoked the name of Belborg twice in Superman #670, during his battle with Superman and Earth's other Kryptonians. In panel 1 on page 32 of this issue (page 83 in the Superman: The Third Kryptonian trade papeback), Amalak is shocked when he first sees Superman's Kryptonian foster son Chris Kent. Amalak, simultaneously angry and shocked, says, "You-- You-- Belborg's Talons! I see it in your eyes! You're a Zod! A descendant-- a child of the line of the man who ordered our deaths! Who murdered us all!"
In panel 1 on page 35 (page 86 in the trade paperback), Belborg realizes that Superman and his fellow Kryptonians (Supergirl, Power Girl, Krypto, and Karsta Wor-Ul) have gained the upper hand agains him with the detonation of a yellow-sun grenade. As Amalak is about to be struck by the combined might of these Kryptonians, he once again invokes Belborg's name, saying (or praying): "Belborg's Jaws, no . . ."
"By the Triple Shells of Belborg," "Belborg's Talon" and "Belborg's Jaws" are presumably common profane utterances or common traditional quasi-religious invocations among Amalak's people. Even though his people have been wiped out and Amalak now lives and crusades among mercenaries of other alien races, these phrases still pepper the native Rinoti's speech.
Suggested links for further research about this character and the character's religious affiliation: