BELOW: Ms. Marvel wonders where J. Jonah Jameson's "anti-superhero crusade" has gone when he needs to be rescued by her from the Scorpion: J. Jonah Jameson is being held captive by the villainous Scorpion, who intends to kill him. When Ms. Marvel arrives on the scene, Jameson pleads with her to rescue him. Note how Ms. Marvel uses the word "crusade" in connection to Jameson's strident anti-superhero stance. This word, commonly used with religious ventures, illustrates the religious-like zeal with which Jameson hates super-heroes generally and Spider-Man specifically.
Source: Ms. Marvel (vol. 1) #1 (Jan. 1977): "This Woman, This Warrior!", pg. 14, panel 1. Written by Carla Conway, Gerry Conway. Art by Dave Hunt, Joe Sinnott, John Buscema. See also: hate; crusade; idiosyncratic; J. Jonah Jameson