We Can Do It! (Feb. 1942)
by J. Howard Miller

We Can Do It!

Medium: poster

Publication date: Feb. 1942

Publisher: Westinghouse Company
Art by: J. Howard Miller

2 characters in this story:

(Click links for info about character
and his/her religious practice, affiliation, etc.)
Pub. #
Rosie the Riveter Rosie the Riveter
(lead character)
lead character based on a real person
  [cultural icon; WWII symbol of women working in factories] Marvel 1
Geraldine Doyle Geraldine Doyle
(lead character)
real/historical person
  [model for "We Can Do It!" Rosie the Riveter poster] Marvel 1

The "We Can Do It!" poster was commissioned by the Westinghouse Company's War Production Coordinating Committee. The poster was created with the intent to recruit women into the workforce during wartime, when a large proportion of men were serving in the military. The poster was created by artist J. Howard Miller. At the time of its creation, the name "Rosie" or "Rosie the Riveter" was not associated with the poster.