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Marvel Knights Spider-Man #8 (Jan. 2005):
“Venomous: Part Four”

Marvel Knights Spider-Man #8

Title: “Venomous: Part Four”

Medium: comic

Cover date: Jan. 2005

Publisher: Marvel

One of the many troubles Spider-Man faces in this issue is a $5 million bounty being offered by J. Jonah Jameson and the Daily Bugle for the identity of Spider-Man. In order to put an end to the insanity caused by this offer, which puts his secret identity and risk and also causes Spider-Man impersonators to be endangered, Peter Parker fakes photos to show that J. Jonah Jameson's own son John Jameson is "really" Spider-Man.

After this happens, J. Jonah Jameson offers Peter Parker 10 percent of the reward money, something Parker was not even trying to collect. Jameson tells him:

"The five million bucks our anonymous donor gave me to fund this little offer. I'm hardly gonna give you the whole five million if I can't print any of these pictures! ...Let's say you get half a million and the balance rests in a private bank account in case our anonymous donor ever comes forward."

Jameson genuinely does not know who the anonymous donor is. At the end of the issue, Mac Gargan (the villain previously known as Scorpion) calls Peter Parker and identifies himself as the man who provided Jameson with the bounty money.